Your brand's cars. Your workshop.
Roadial connects drivers, towing services, and workshops. For a towed car under five years old, Roadial recommends the brand's authorized service.
Visibility is free. You only pay when the car arrives at your location.
€35 only for completed deliveries. No fixed costs or commitments.
Fixed partnership €200/mo: unlimited referrals, visibility for cars up to 8 years old, first three months free.
A newer car belongs to brand service — even after a breakdown
Roadial is the first digital touchpoint when a car breaks down. That's when the decision is often made about where the car will be repaired. A car under five years old is almost always under warranty and within the service program. Yet in a breakdown situation it often ends up wherever happens to be available — not where it should go. Roadial fixes this: when towing, drivers are recommended to the brand's authorized workshop.
Where does the car go?
In an emergency, drivers don't remember the warranty or service program. The car is easily towed to the nearest available location.
Whose customer are they tomorrow?
Every one of your brand's cars towed elsewhere is a repair you've lost — and often a future service customer too.
Can you be part of the decision?
The choice is made roadside in minutes. At that moment, who's visible makes all the difference.
How Brand Partner customer referral works
The driver always chooses — but the recommendation is clear and justified.
Recommendation with every tow
When the towed car is under 5 years old, drivers are recommended to the brand's authorized workshop.
Visibility costs nothing
Your profile on Roadial is free. Cost only occurs when the car has been delivered to you — or as a fixed annual fee, if agreed.
Authorized badge
Your location appears to drivers as the brand's authorized service. You manage your brands yourself.
Your brand's cars are directed to you — systematically. You're visible to drivers when the decision is made. Tows of newer cars transform from chance into a continuous, predictable customer flow — without upfront financial risk.
Two ways to participate. Start without risk.
Brand Partner partnership is priced per brand per location. You can start conversion-based with no fixed costs and switch to fixed partnership when it's more cost-effective for you. You can change anytime.
- ✓visibility and profile at no charge
- ✓€35 per delivered car
- ✓Recommendation for cars under 5 years of your brand
- ✓You only pay for cars that actually arrive at your location
- ✓No fixed costs or volume commitments
- ✓Authorized badge and monthly report
- ✓per brand per location · €2,400 / year
- ✓Unlimited referrals — no conversion fees
- ✓Visibility for cars up to 8 years old
- ✓Priority for brand cars and authorized badge
- ✓Monthly report and dedicated contact person
First three months at no charge
Prices excl. VAT per brand per location. Conversion fee charged only for cars delivered to your location. Three-month free period applies to locations starting the partnership.
Conversion model protects cars that would belong to you anyway. Fixed partnership wins back those you're already losing.
The sixth car per month already costs more than the fixed fee. €35 × 6 cars = €210 > €200/mo. When six of your brand's cars are regularly referred to your location monthly, fixed partnership is more economical — and brings 5–8 year old cars that the conversion model doesn't cover at all.
A 5–8 year old car is your most valuable age group
The core of fixed partnership isn't unlimited referral volume but the age bracket expansion. It hits precisely where brand service customer retention typically breaks.
Older cars break down more often. Cars under 5 years are often towed due to accidents or battery issues; in 5–8 year old cars, real mechanical failures begin (starter, alternator, sensors, DPF/EGR, clutch, suspension). The same volume means more towing events than with newer vehicles.
Customer work is better than warranty work. Warranty work is billed at manufacturer prices; post-warranty work at full customer rates. Cars 5–8 years old are almost always out of warranty. The same repair means better margins.
At this age, customers are lost permanently. Cars under 5 years come anyway due to warranty/service programs. Between 5–8 years, customers start going elsewhere. Roadial helps win them back. If you're not visible when the car breaks down, the customer goes to a competitor — and doesn't return.
Finland's vehicle fleet is exceptionally old. Average age of vehicles in use is 13.2 years (approx. 2.7 million vehicles). Cars under 5 years are a small slice; expanding visibility to 8 years significantly increases the reachable fleet. Source: Statistics Finland / Traficom, vehicle fleet 31.12.2023.
0–5 yrs: recommended as authorized service (warranty/service program). In both models.
5–8 yrs: location highlighted as authorized alternative. Only in fixed partnership.
Drivers always choose themselves.
You only pay for cars at your location
Conversion = physically delivered car, not a click. Monthly report by brand, by date, by location.
Trial costs nothing — only results cost. The risk is ours, not yours.
Three steps to your first referral
1. Start the partnership
One contact, we choose the model and brands/locations. No system changes.
2. Set up profile
Authorizations to profile in minutes. Partner manages their information.
3. Cars are directed to you
Recommendations start immediately. Results in monthly report.