Our Story

Building the Future of Roadside Assistance

Our founders combine 15+ years of towing operations experience with 20+ years of software development expertise. Backed by strategic investors, we're building the future of roadside assistance.

“Every stranded driver deserves help that arrives quickly, safely, and with complete transparency.”

  • Founded in Finland
  • Growing Team
  • Safety First

Our Foundation

Driven by Purpose

Everything we build is guided by a clear vision, unwavering mission, and values that put people first.

  • Our Vision

    A Connected Nordic

    We envision a Nordic region where no driver is ever truly stranded - where help is always just moments away, arriving with precision and care.

  • Our Mission

    Intelligent Assistance

    To revolutionize roadside assistance through AI-powered dispatch, real-time tracking, and verified identity - making every interaction safer and faster.

  • Our Purpose

    Peace of Mind

    We exist to give drivers confidence on every journey, knowing that professional help is always accessible when they need it most.

Core Values

The principles that guide every decision we make.

  • Innovation

    Pushing boundaries

  • Collaboration

    Stronger together

  • Speed

    Every second counts

  • Empathy

    Understanding needs

  • Safety

    Non-negotiable priority

Nordic Roots

Born in Finland, Built for the Nordics

Our journey started in Finland, but our ambition spans the entire Nordic region and beyond.

Europe

Nordics

Finland

  • Active
  • Expanding
  • Planned

Expansion Roadmap

Growing strategically across Europe

  1. Finland Launch

    Current

    Establishing our presence in the Finnish market with comprehensive coverage nationwide.

  2. Nordic Expansion

    Expanding to Sweden, Norway, and Denmark with localized services and partnerships.

  3. Global Vision

    Long-term goal to expand our platform globally to new markets.

Why We Started in the Nordics

  • Deep local market expertise
  • Challenging weather conditions
  • High digital trust culture
  • Strong innovation ecosystem

Safety First

Commitment to Safety

Safety isn't just a feature - it's the foundation of everything we build. From driver verification to real-time situational awareness.

  • Maps Integration

    Real-time traffic data and intelligent routing for faster response.

  • Live Tracking

    Know exactly where help is, with ETA updates every second.

  • Rapid Response

    AI-optimized dispatch ensures the nearest qualified help arrives fast.

  • Verified Providers

    Every provider is vetted, insured, and continuously monitored.

Situational Awareness

World-class mapping technology

Advanced mapping and traffic intelligence for every dispatch, ensuring providers take the safest and fastest routes.

  • Real-time traffic conditions
  • Road hazard detection
  • Dynamic route optimization
  • Weather-aware navigation

TMA Safety Standards

Protecting roadside workers

Roadside work is one of the most dangerous jobs. We take TMA (Truck Mounted Attenuator) safety seriously.

Our platform includes specific features designed to protect TMA operators and other roadside workers, from high-visibility alerts to proper positioning guidance.

  • High-visibility protocols
  • Safe positioning guidance
  • Equipment verification
  • Ongoing safety training

Ready to Join Us?

Whether you're a service provider looking to grow, a partner seeking integration, or just want to learn more - we'd love to hear from you.

Become a Provider